projects

Elizabeth Montavon's work spans corporate leadership, brand partnerships, creative direction, and athlete marketing innovation. As Director of Athlete Marketing at Parity, she leads marketing and social media strategies for professional women athletes, developing groundbreaking approaches to athlete brand partnerships and spearheading creative initiatives that are reshaping the sports industry.

Her brand partnerships reflect her commitment to quality and innovation. As the exclusive swimwear partner for Left on Friday, she brings authentic athletic expertise to sophisticated swimwear. Her equipment partnerships with industry leaders Stokes Skis, S-Lines, and Goode Skis demonstrate her dedication to performance excellence and technical innovation in water skiing.

In the realm of creative direction, Elizabeth has expanded beyond traditional athletic endeavors. She's ventured into NASCAR paint scheme design and co-founded Ski or Die, a lifestyle brand celebrating water skiing culture through thoughtfully designed merchandise and brand storytelling. Her approach to creative direction seamlessly blends athletic performance with sophisticated design sensibility.

At the forefront of athlete marketing initiatives, Elizabeth led the successful Parity Week activation and continues to develop athlete-driven content strategies that bridge the gap between athletes and brands. Her innovative approach to cross-platform marketing campaigns and social media strategy has earned recognition, including the 2024 SurveyMonkey Curiosity Award for her groundbreaking work in athlete marketing.

Elizabeth's projects consistently challenge industry norms while maintaining professional sophistication. She's pioneering new approaches to athlete partnerships and developing sustainable marketing models that benefit both athletes and brands. Her work demonstrates that athletic excellence and business innovation can coexist and enhance each other.